Swiggy Launches Incognito Mode for Private Orders

Hyderabad: Swiggy launched an industry-first Incognito mode feature, allowing users to place orders privately across food and quick commerce. Incognito mode keeps these orders out of the app's history, eliminating the need to manually delete them.

With shared accounts being common, not every order is meant to be seen by family, friends, or partners. Swiggy's new mode protects those moments of privacy, allowing users to order a midnight cake for a surprise birthday or a special gift for an anniversary without the risk of these purchases appearing in their order history.

This mode is also ideal for discreet purchases, such as personal wellness products on Swiggy Instamart. This feature ensures that such orders remain private, giving user’s confidence that their choices will not be visible to others.

“As social as our lives are becoming, there are still things we prefer to keep private, and Incognito Mode is designed to address that need,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace.

This feature is currently available to 10per cent of Swiggy users and will be rolled out to all users in the coming days.

Using this feature on Swiggy is simple and intuitive. Just activate the feature via a toggle in your cart. Once activated, a reminder will appear, confirming that this mode is on. After the order is delivered, it will remain trackable for three hours, allowing users to manage any post-delivery concerns. After that, the order is discreetly hidden from the order history, ensuring that the purchase remains private.

In recent weeks, Swiggy has introduced a range of new features and products to enhance user engagement and convenience.